National Glossy Heralded As The Ultimate Cosmetic Enhancement Guide.

Chicago, Illinois – Local cosmetic dentist Dr. Mladen Kralj has accepted a position with NewBeauty® magazine as a member of their Editorial Advisory Board. To ensure the accuracy of information in NewBeauty’s® pages and maintain the highest standards possible when it comes to the integrity of the doctors the magazine works with, publisher Sandow Media established an Editorial Advisory Board, comprised of recognized experts in their respective fields.

Drawing on his 18 years in private practice with a focus on cosmetic dentistry, Dr. Kralj will be offering advice and scientific input on a wide array of cosmetic enhancement procedures. Working closely with the editorial team, Dr. Kralj will review articles and assure readers that the information provided is fair, accurate and reliable. In addition, Dr. Kralj will help ensure that NewBeauty® maintains certain standards that will guide the magazine through the complicated maze of politics, science and ethics that confront the health and beauty industry.

As one of Chicago’s leading cosmetic dentists, Dr. Kralj is known for his Natural Smile Design, a unique combination of minimally invasive techniques, evaluation of facial aesthetics, and advanced technology to achieve natural looking smile makeovers. “My goal is to enhance the intrinsic beauty of a person’s smile rather than create a result that appears obvious or artificial,” says Dr. Kralj in describing his clinical philosophy.

His practice focuses on comprehensive restorative and cosmetic procedures and offers a variety of aesthetic services such as laser teeth whitening, Invisalign clear braces, smile makeovers with porcelain veneers, and dental implants. “Every day I see the remarkable difference a healthy, beautiful new smile makes in a person’s life. That is why I have dedicated my practice to the art and science of cosmetic dentistry,” says Dr. Kralj.

About Dr. Mladen Kralj

A graduate of Tufts University School of Dental Medicine in Boston, Dr. Kralj received his post-graduate training in advanced restorative and cosmetic dentistry at the prestigious Pacific Aesthetic Continuum (PAC-live) in San Francisco. Less than 1% of dentists practicing today have completed this rigorous program. Dr. Kralj is a past clinical instructor for restorative and cosmetic dentistry at the Heartland Institute, and an Invisalign Premier Provider Elite, ranking in the top 1% of all Invisalign providers in all of North America in terms of experience.

Dr. Kralj is also the lead developer of ORA Dental Studio concept, the nation’s first ‘green’ group dental practice promoting ‘eco-friendly dentistry.’ He is a long standing member of the American Academy of Cosmetic Dentistry (AACD)
and Academy of Comprehensive Esthetics (ACE). He is also a contributing dentist for the “Give Back a Smile” program through the AACD that provides free cosmetic dental care to victims of domestic abuse.

For more information about Dr. Kralj and ORA Dental Studio visit www.oradentalstudio.com.

About NewBeauty®

NewBeauty® is the world’s most unique beauty magazine, and is fast becoming a powerhouse beauty brand spanning print, online and retail. NewBeauty magazine is the first publication devoted exclusively to “everything beauty,” converging the medical, spa and mainstream markets to serve as the ultimate aesthetic resource. When launched in January 2005, NewBeauty instantly struck a chord with readers, marketers and medical professionals, becoming heralded as an archetypal, all-encompassing beauty publication, with an immediate national presence. Since then, NewBeauty has continued to revolutionize the way people learn about cosmetic enhancement, educating consumers about the latest advances, inside secrets, “must-have” products and expert advice.

With nearly 10.2 million surgical and nonsurgical cosmetic procedures performed in the United States during 2008, a 162 percent increase since 1997, NewBeauty fills the void for reliable information on all types of aesthetic procedures in light of the growing interest and surge in cosmetic-enhancing treatments. In doing so, it informs, enlightens and inspires its readers with new-age developments and tried-and-trusted beauty innovations. With a distribution of approximately 500,000 copies per issue, NewBeauty is available for purchase at 40,000+ retailers in the United States, including major bookstores like Borders, Barnes & Noble, as well as airports, supermarkets and newsstands.

Sandow Media Corporation is a cutting-edge publishing company built around a single philosophy: “Always exceed expectations.” Based in Boca Raton, Florida, Sandow Media Corporation is defined by an unrelenting drive to innovate. Founded in 2002 by Adam I. Sandow, Sandow Media specializes in high-end consumer books and magazines in the categories of travel, shelter and beauty.

For more information please visit www.newbeauty.com.